Bare + Fre Natural deodorant owner Jacque Bruggemann

The Story Behind Australia's Favourite Natural Deodorant

Making the switch to natural deodorant effortless by delivering uncompromising protection with pure, Australian-made formulas.

Talk about your brand

Bare + Free is owned and loved by the Bruggemann Family. Jacque Bruggemann has been a Bare + Free raving customer since 2019, when she won a tube in an instagram giveaway. Obsessed with the effectiveness and often recommending our deodorant to her friends, clients and family, it was a huge yes for her when the opportunity to become the company owners arose. 

Jacque has worked in the wellness space since 2015, shortly after becoming co-creators of an online wellness program. Removing as many toxins from the home and from what you eat and put on our bodies is extremely important to her. As Mother to 3 children who have packed schedules, running two business and supporting her local school, staying fresh all day is essential. 

Jacque is passionate about empowering families to live their most delicious, active lives, being Bare + Free to do what they love. 

Bare + Free was founded by the ever inspiring Marianne Goldman in 2018. Though Jacque now leads the business, we're proud to share Marianne's original story of how Bare + Free was created:

"Bare + Free (the concept) was born in April 2018 during a holiday in Queenstown, NZ! I read an article about the health complications of antiperspirants and the risks of Alzheimer's and breast cancer. Being a mother of two girls, this didn't sit well with me. I'd always chosen natural alternatives for most products, but deodorant had never crossed my mind until then. At that moment, all my supermarket deodorants went straight in the bin and I went cold turkey into armpit detox (lucky it was cold!).

After returning home and trying different brands whilst convincing my 14 & 17-year-old daughters to go natural, we hit a brick wall. Miss 17 was keen to try, but Miss 14 wasn't interested. When she saw the product I'd chosen, her response was "I am not putting that on my skin!" (savage!). Having previously owned a bath and body business, I used my experience with raw materials to create a quick batch with my favourite oils. Suddenly both daughters were throwing their old deodorants away - WINNING!

By June 2019, our formula was fine-tuned by a leading Australian cosmetic manufacturer to give Bare + Free the quality finish we desired. Combined with luxe tropical packaging, this became a deodorant that everyone - especially teenagers! - would want to use. Mission complete!"

About the Original Founder

Marianne is a wife and mother who feels at home with sand between her toes, sun on her skin, and salty water touching her soul. Growing up in the Whitsundays, she naturally loves Queensland's outdoor lifestyle and wanted to bring this essence to Bare + Free.

Believing in balanced living, Marianne's philosophy is "you can have your cake and eat it too. Why go to the gym 7 days a week if you can't enjoy that piece of cake?" You'll find her enjoying the Whitsundays' walkways or relaxing on her balcony with cold brew coffee from local favourite Mr Bean.

For family getaways, the Sunshine Coast is their go-to destination for ultimate relaxation, surfing, and downtime from busy daily life.

Marianne created Bare + Free for two reasons: reducing her family's exposure to chemical-filled products and encouraging other women to make the natural switch. With fun, fresh tropical branding and an amazing formula that actually works, her vision was to make Bare + Free a household name. Jacque and her family are proud to be making that a reality.

Make the Switch